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Running a successful auction campaign

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Overview


Improve your ability and confidence to run a successful auction campaign.
Designed to empower real estate professionals, this short course provides a comprehensive understanding of auction campaign dynamics, effective marketing, buyer engagement, and strategies for success on auction day.
Whether you're an experienced professional or new to the field, this course will empower you to exceed expectations for both vendors and buyers. 
 

Course Structure

 The course will have three sections. 

Section 1: Running a successful campaign.

  • Establishing a campaign roadmap for vendors 

  • Understanding, communicating & collaborating on the pricing strategy 

  • Supporting and working with the vendors through various campaign stages

Section 2: Attracting, retaining & engaging buyers. 

  • Crafting optimal auction marketing strategies 

  • Enhancing buyer engagement through strategic questioning 

  • Increasing your buyer attendance 

  • Engaging all buyers, not just unconditional ones! 

Section 3: Auction Day - maximizing outcomes for vendors and beyond.

  • Harnessing team dynamics and the significance of a unified mindset 

  • Collaborating with buyers on auction day 

  • Establishing a solid framework with vendors 

  • Embracing confidence in managing pass-ins 

  • Leveraging auction outcomes for future client relationships 


     

Designed For

Real estate professionals of all skill levels who want to actively improve auction outcomes. It is ideal for:

  • Selling Agents: Whether you're a new agent or a seasoned professional, this course will help refine your skills in running an auction campaign.


     

Expected Outcomes


Upon completing this course, participants will be empowered to exceed expectations for vendors and buyers in auction campaigns. You'll gain the expertise needed to navigate campaign dynamics, employ effective marketing, engage buyers, and ensure successful auction day operations.
Upon completion of this course, you will:

  • Gain a deep understanding of the process of running effective auction campaigns.

  • Learn proven strategies to attract, retain, and engage buyers, ultimately increasing auction day participation.

  • Understand the art of managing auction day dynamics, instilling confidence in your vendors and showcasing your expertise to future clients.

     

Pre-Requisites


Some experience in a property sales role.


 

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Other Information

This course will be provided by Andy Reid, a seasoned auctioneer, speaker, coach, and mentor in the real estate industry and REIV 2020 Senior Auctioneer of the Year.